Magalu sought to improve traceability and trust across its marketplace without increasing operational costs. While evaluating technologies, it found Hedera’s network to be fast, sustainable, and cost-predictable. A pilot program recorded key product events—origin, shipping, and delivery—on Hedera. Customers accessed this data via QR codes. The result was fewer counterfeit claims, automated supplier payments, and greater logistics efficiency. For Hedera, Magalu became a real example of enterprise adoption in Latin America.
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